Marketing Support, Sales Training, and More
The key for growing a Advatek business is to get in front of potential customers and help them understand the services you can provide. Advatek franchisees need no prior experience, as they are trained on an integrated marketing and sales approach, which encompasses the use of multiple media to build local brand awareness and generate and nurture lead opportunities. The marketing support system includes:
Local Website
Advatek provides you with a local website optimized for the search terms that potential customers use when they are looking for help. Franchisees can customize portions of their local sites to reflect the personality of their business, and add customer testimonials that build the trust of sales prospects. The website also provides a resources section that allows customers to download trending technology articles, case studies, white papers, and other materials. The site serves as an ongoing marketing piece for your business.
Digital Advertising
Along with your website, you will have access to paid search advertising campaigns, local business listings, social media resources, and other online resources for promoting your business.
Brochures and Collateral
A variety of high-quality brochures help position your business as a professional IT services firm. Combined with sales support fliers and presentation templates, you’ll make a lasting impression on the prospects you meet with, assuring them that you are the right choice for their IT needs.
Direct Mail
Advatek develops a verified list of up to 2,000 potential business customers for you to market to when you launch your business. Direct mail postcards are an ideal way to build brand awareness and deliver targeted messages to your intended audience.
Email Marketing
Email is another great way to target specific industries with tailored messages, and it works especially well alongside direct mail. Monthly email newsletters and a variety of provided pre-built templates also build client loyalty and can keep you top-of-mind with qualified prospects.
Marketing Programs
We offer several programs designed to enhance your local marketing efforts. Four key programs include: paid search marketing campaigns, local listings management, lead generation, and lead nurturing through an automated marketing platform.
Content Marketing
One of the best ways to build your reputation is by sharing useful information to educate your prospects and clients about emerging IT issues. By establishing yourself as a thought leader, you gain credibility, which helps you earn business. Advatek ’s corporate staff produces a blog located on your local website that provides articles on trending technology topics that position local franchisees as experts in all areas of IT support and consultation.
Networking
Advatek franchisees are encouraged to join organizations that will allow them to connect with other business owners in their community. It’s an invaluable way to learn about local businesses, get referrals, and earn the interest of people to whom you have been marketing.
Business and Vehicle Graphics
Advatek businesses use vehicles wrapped in promotional graphics, which serve as mobile billboards for your services and increase brand awareness. Over time, they can generate millions of impressions on potential clients.
12-Month Initial Marketing Program
To help new franchisees get a good start, we provide a dedicated marketing coordinator to assist with key marketing activities in the first year of their business. This allows you to focus on community marketing and, most importantly, leads and sales activity.
National Advertising
The AdvatekAdvatek advertising fund allows us to invest in national advertising campaigns to help build brand awareness across the country. Typically these include a website retargeting campaign and digital ads on media such as Facebook, LinkedIn and YouTube and will vary year to year based on budget and other factors.
Much More
The tools mentioned above represent just a fraction of our integrated marketing support system. By combining these tools and others, you will generate a steady stream of leads that you can then convert into clients.
Advatek Sales Training and Coaching
Generating sales leads is great, but it’s critical to know how to evaluate those leads and convert the best potential clients into customers. Advatek provides franchisees with ongoing sales training and sales coaching to help franchisees manage their sales pipelines and get better results.
Advatek offers coaching and tactics to help you win more customers and introduce new services to customers you are already serving. It’s especially useful for franchisees who may not have done a lot of sales in the past, or for franchisees who have established a strong business and are eager to take it to the next level.
Sales can be intimidating to some people, but it shouldn’t be. It’s about having confidence in the value that you can offer clients, listening to them, and then finding ways to meet their needs.
If you are willing to reach out and engage with potential customers, Advatek ’s support team can provide coaching to hone your skills and help you evaluate your sales pipeline.
“The marketing assets are huge. The go-to-market strategy and overall marketing plan is critical. We could try to reinvent that wheel, but it would take a lot of time and our method wouldn’t be proven, and you wouldn’t be able to tell customers that there are 270 ‘Dwight and Allison’ shops all across the country. And the road map for the business—what works and what doesn’t—has helped us grow.”
– Allison Blankenship, Advatek , Columbus, OH
Learn More about Owning a Advatek franchise
If you’re ready to start a business in the tech industry, Advatek is a great place to start! To find out more about this exciting business opportunity that requires no previous IT experience, fill out our form here. Our team will be in touch with a complimentary copy of our Franchise Information Report, and answer any questions you may have!
